About
About
I began my career working on Nike at Wieden+Kennedy in Portland and have since spent more than two decades creating brands, campaigns, products and digital experiences for organizations including Microsoft, Xbox, P&G, Philips and HP. Today I'm based in Kansas City and work independently with established companies, startups and agency teams.
Through it all, I’ve learned that the strongest brands rarely suffer from a lack of ideas. They suffer from too many of them.
That’s where distillation comes in.
Method
Years ago, while working on P&G, I was invited to a confidential off-site meeting. I can’t share most of what happened there, which admittedly makes the story sound more exciting than it probably was.
What I can say is that the room was filled with very smart people, a lot of research, and more ideas than any brand could possibly communicate.
Everything felt important. Every benefit deserved attention. Every audience needed something slightly different. The natural response was to keep adding until the answer became buried beneath all the possibilities.
About