ENZI

ENZI

About

I'm Michael De Vincenzi, a designer and creative director who helps brands find the one clear idea worth remembering.

I'm Michael De Vincenzi,
a designer and creative director who helps brands find the one clear idea worth remembering.

I'm Michael De Vincenzi,
a designer and creative director who helps brands find the one clear idea worth remembering.

About

For 15+ years, I’ve built brands, products, and experiences for companies ranging from early-stage startups to Nike, Xbox, Philips, HP, and P&G.

Through it all, I’ve learned that the strongest brands rarely suffer from a lack of ideas. They suffer from too many of them.

That’s where distillation comes in.

Method

Years ago, while working on P&G, I was invited to a confidential off-site meeting. I can’t share most of what happened there, which admittedly makes the story sound more exciting than it probably was.

What I can say is that the room was filled with very smart people, a lot of research, and more ideas than any brand could possibly communicate.

Everything felt important. Every benefit deserved attention. Every audience needed something slightly different. The natural response was to keep adding until the answer became buried beneath all the possibilities.

About

That experience taught me something I’ve carried into every project since: the hardest part of building a strong brand is rarely coming up with more. It is knowing what deserves to remain.

My role is to listen, question, and look for the thread connecting everything. Then I remove what competes with it until the clearest and most compelling story is left.

Over time, that instinct became a repeatable method: Audit, Distill, Align. Find where clarity is being lost. Reduce the complexity to one strong idea. Then build every expression of the brand around it.

It sounds simple. Getting there rarely is.

Creatives who have worked with me

( not paid)

Ried Cartwright

Creative Director

Mike was one of my favorite creative partners. He’d take whatever idea we decided to pursue and make it so much better. He’s great to concept with and his art direction is always top-notch. He brings a lot of enthusiasm and positive energy to whatever project he’s working on.

Art Vanderlay

Writer

Mike is a hilarious and passionate creative genius. Working with him was both productive and a blast! His humor energized the team, he is a joy to work with!

Dan Rapp

Creative Director

I always admired Michael’s soulful insights into communication solutions. He touches something deep within the consumer and artfully expresses the brand in a way that’s so visceral, people can “feel” the brand.

Anne Rudig

Creative Director

Mike is the most thought provoking visual-thinker I have every worked with.

Creatives who have worked with me

( not paid)

Ried Cartwright

Creative Director

Mike was one of my favorite creative partners. He’d take whatevered make it so much better.

Art Vanderlay

Writer

Mike is a hilarious and passionate creative genius. Working with him was both productive and a blast! His humor energized the team, he is a joy to work with!

Dan Rapp

Creative Director

I always admired Michael’s soulful insights into communication solutions. He touches something deep within the consumer and artfully expresses the brand in a way that’s so visceral, people can “feel” the brand.

Anne Rudig

Creative Director

Mike is the most thought provoking visual-thinker I have every worked with.

Creatives who have worked with me

( not paid)

Ried Cartwright

Creative Director

Mike was one of my favorite creative partners. He’d take whatever idea we decided to pursue and make it so much better. He’s great to concept with and his art direction is always top-notch. He brings a lot of enthusiasm and positive energy to whatever project he’s working on.

Art Vanderlay

Writer

Mike is a hilarious and passionate creative genius. Working with him was both productive and a blast! His humor energized the team, he is a joy to work with!

Dan Rapp

Creative Director

I always admired Michael’s soulful insights into communication solutions. He touches something deep within the consumer and artfully expresses the brand in a way that’s so visceral, people can “feel” the brand.

Anne Rudig

Creative Director

Mike is one of the most visually dynamic people I've worked with. He's a master at visual storytelling, bringing creativity and fun to every project. A blast to work with!

New Business Inquiries

info@enzi.design

Work

About

LinkedIn

ENZI © 2026

New Business Inquiries

info@enzi.design

Work

About

LinkedIn

ENZI © 2026