Role: Rebrand + motion — 14 months from rebrand to acquisition
FPX sought to strengthen its brand identity and presence to increase acquisition potential within a highly competitive market.
I conducted market research and developed a comprehensive rebranding strategy, ensuring consistency across all channels, including web, print, and signage.
Following the successful rebranding, FPX achieved its goal of being acquired within a year, showcasing the effectiveness of the revitalized brand identity in attracting potential buyers.
